For all of the harm caused in 2020, one bright spot emerged rather quickly: the desire for people to help each other. The United Way of Greater Rochester Inc.’s 2020 campaign to support the building blocks of a thriving community that include health, education and economic mobility raised $35.1 million.
“No one could have ever anticipated the events of 2020. Yet our community did what our community does best. It came together once again to support the great work of our United Way. I am proud of our accomplishments and grateful to be a part of such a generous community,” said Julie Camardo, CEO of Zweigle’s and United Way’s 2020 campaign chair.
The focus on health education and economic mobility became even more critical last year when COVID-19 devastated local nonprofits and the people they serve.
The impact of the yearlong effort and contributions includes $16.5 million through the six-county region’s annual campaign, $6.9 million through the Community Crisis Fund and $11.7 million through community grants, ROC the Day and community initiatives.
United Way on Tuesday said its 2021 campaign, which will be led by LeChase Construction Services LLC CEO Bill Goodrich, will focus on constructing a promising future by building on each other’s strengths. United Way is asking people and organizations to collectively work together to refocus and rebuild.
“I know the year ahead will be a difficult one for many local nonprofits and businesses in our region. But I also know we have the ability to unite for the greater good of our community as I have seen it happen time and again,” Goodrich said.
For the 2021 campaign, all new and increased donations to United Way’s Community Impact Fund will be matched, dollar for dollar, up to $450,000 by LeChase Construction, M&T Bank, Five Star Bank, ESL Federal Credit Union and O’Connell Electric.
Community members can donate through workplace campaigns or online at uwrochester.org/give.