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Livingston County seeking entrepreneurs for retail business competition

Livingston County Economic Development will award $300,000 in prizes through its Dream-O-Vate Business Competition.

Some 15 winners will share $300,000 in prizes that include training, funding and the essential resources and tools needed to successfully open a business, officials said.

“Starting a business is hard work, especially in today’s economy, said Bill Bacon, director of economic development for Livingston County. “Through the Dream-O-Vate competition, we hope to ease that transition into business for 15 innovative entrepreneurs. In doing so, we’re not only helping the winners, but also our existing businesses as we add to the critical mass in our communities.”

Officials said the county is seeking “makers, creators, movers and shakers” to open retail establishments that will enhance the visitor experience in and around nine historic Main Street districts. Applicants can be a new business start-up or diversification of an existing business.

“We’re hoping that the competition will attract new residents who are looking to make the move from city to country living,” Bacon said. “Our location in the beautiful Genesee River valley on the western edge of the Finger Lakes offers a rewarding lifestyle where you can make real connections and a big difference in a small community.”

Dream-O-Vate is a retail business plan competition that encourages entrepreneurs to compete for the chance to open a storefront and earn a business startup package. It is the second time the county has run such a program; a 2019 program helped nine businesses across five communities.

More information can be found at Applications are due by April 23.

[email protected] / 585-653-4021
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