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The Greater Rochester Chamber of Commerce has unveiled a new brand identity, website and member relationship management platform.
Rochester Chamber officials said the new branding comes at a time when it is establishing a foothold for post-pandemic business growth and recovery, reaching out to a broader base of potential members and strengthening engagement with its membership of 1,300 local businesses and organizations.
The digital transformation project began in 2019, as member company Cause + Effect Strategy helped to identify vendors who could shape communication, engagement and promotion of Chamber members and potential members. Rochester Chamber is now powered by GrowthZone, an association management platform with a nationally recognized specialization in chambers of commerce. Some of the digital features members will have available to them include an easy-to-navigate website, increased directory functionality, streamlined virtual event registration and customizable communications preferences.
Rochester Chamber also worked with member firm Mason Marketing to develop a modern brand that conveys momentum, celebrates the region’s bountiful resources and reinforces the Chamber’s commitment to the success of its members and regional economy, officials said.
“Greater Rochester Chamber of Commerce is a 134-year-old organization that has continuously evolved to provide Greater Rochester and Finger Lakes businesses with the information and resources they need to succeed in an increasingly fast-paced world,” said Chamber President and CEO Robert Duffy. “Our new brand identity and online tools are a continuation of that forward momentum and dedication to our members, partners and community. We invite you to explore the new GreaterRochesterChamber.com, and to reach out to us with any ways that we can help you connect to success.”
The new logo features wave elements, which form a bold flag motif representing “Greater Rochester Chamber’s ability to bring together diverse stakeholders and serve as a powerful voice of business for our region.” The colors gold, green and blue symbolize the bountiful resources of Rochester and the Finger Lakes and a vision of shared prosperity for all.
“Greater Rochester Chamber serves as a catalyst for business success,” said Chamber Director of Communications & Marketing Shannon Ealy. “Businesses of all sizes and industries across the region benefit from our services, networking, and collaboration. We are excited to reinvent ourselves not only visually, but from the inside-out with a new suite of digital tools and functionality to serve our members and community.”
The Rochester Chamber last rebranded in early 2016, roughly a year after Duffy took the helm of the organization. It previously was known as the Rochester Business Alliance Inc., following a 2003 merger between the Greater Rochester Metro Chamber of Commerce and the Industrial Management Council.
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