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Heritage Christian Services will unveil Thursday evening a new logo and tagline: People of possibility, conveying its mission to promote the inclusivity of all people and its belief in the endless possibilities for everyone it serves.
The logo will be unveiled during pre-game festivities on Heritage Christian Services’ Facebook page at 7 p.m. in advance of the primetime game between the Buffalo Bills and New England Patriots.
Buffalo Bills’ cornerback Cam Lewis and his collaboration with Heritage Christian Services will also be highlighted at that time.
Lewis chose Heritage Christian Services as his charitable organization for NFL My Cause My Cleats, a program to help players raise awareness about causes and organizations.
During tonight’s game, Lewis will wear customized cleats with a unique design inspired by the people he met during a recent visit to a Heritage Christian Services location, as well as the organization’s mission.
As part of My Cause My Cleats, the shoes that Lewis wears during tonight’s game will go to a public auction where bids will be accepted for five weeks. Proceeds from the auction will go to Heritage Christian Services and its mission.
“We’re thrilled that Cam Lewis chose Heritage Christian Services as the organization he’s supporting through My Cause My Cleats and we celebrate our shared values around inclusivity and dignity for all people,” said Marisa Geitner, president and CEO of Heritage Christian Services. “Our founding principles remain the same and our refreshed brand reflects how we welcome the community to the next generation of services and supports, and how we invite people to join our workforce.”
During a recent visit to Heritage Christian Services, Lewis spoke about his shared values with the people there.
“Nothing is impossible, really,” Lewis said. “And, you know, just keeping that drive, always bring back love and care, because that always plays a big thing in today’s world, there’s so much hate out there. So, having that love, that care, that drive, nothing is not possible.”
To see some of Lewis’s visit to Heritage Christian Services, tune in live at 7 p.m. to Facebook.com/HeritageChristianServices.
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