Downtown lighting designer to target hospitality industry

A downtown Rochester-based startup is using wellness technology to light up the hospitality industry.

Nadarra Lighting plans to target the hospitality and tourism industry with its OLED lighting. (Photo provided)
Nadarra Lighting plans to target the hospitality and tourism industry with its OLED lighting. (Provided)

Nadarra Lighting has developed modern, eye-catching decorative light fixtures geared toward the hospitality and tourism industry using organic light-emitting diode, or OLED, light panels. Focused on the health and wellness of light, Nadarra believes that light needs to be understood as “something that can directly impact emotional and physical well-being.”

The company was founded by Bill McDonnell as a way to leverage partnerships in Rochester. Nadarra will source its OLED light panels exclusively from Rochester manufacturer OLEDWorks as a member of its channel partner program. The program provides early adopters expanded access to OLEDWorks’ OLED light technology, engineering mindshare, marketing and sales advocacy.

Nadarra is among the first companies nationwide exclusively dedicated to manufacturing decorative light fixtures that use OLED light panels.

“Nadarra Lighting was an early adopter of OLED light and has an impressive portfolio of OLED luminaires,” said OLEDWorks’ Vice President of Customer Success John Rubens. “We’ve always believed in the potential for OLED applications in the hospitality space, and Nadarra has brought that believe to life. We’re excited to see what we can do together this year as our partnership expands and they develop new fixtures in unique designs.”

OLED technology poses no blue light risk to the human eye and is circadian rhythm friendly, officials noted, leading to better overall health and well-being. Nadarra is planning to target other health and wellness industries such as senior living and long-term care facilities.

“Lighting impacts us in so many ways throughout our day,” McDonnell said. “We need to be aware of how light impacts us beyond allowing us to see, but how it impacts our emotional well-being.”

The first practical OLED device was invented in 1987 by two Eastman Kodak Co. chemists.

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