The Rochester Business Journal audience is made up of decision-makers in business, construction, education, finance, and health care industries and more. Further, 85% of our readers identify as decision-makers in their organization, including executives, entrepreneurs, and thought-leaders, making it the perfect place to reach professionals that will ignite business growth.
We have trusted relationships with our audience, so we know who they are, where they work and what they care about. Our direct relationships provide first-party data to ensure your message is delivered to the right audience in an efficient and ethical way, on their preferred channel of receiving information.
Not only do we have a large audience of decision-makers, but we also know who our audience is (e.g., name and contact info), what they do (e.g., firmographic data), and what they care about (e.g., types of content they engage with, events attended, and more). This makes it possible for us to help Rochester businesses reach decision-makers. We deliver hundreds of marketing programs every year and have deep insight into what works – and what doesn’t. Lots of Rochester businesses ask us about the best ways to reach, persuade, and sell to Rochester business leaders, so to help our readers achieve better results from their marketing, we’ve published a guide full of great ideas and tips.
Our new guide is called Get Your Marketing Right: New Strategies to Connect with Rochester Business Leaders. Download this free content now and get helpful advice for:
- Identifying your best prospects
- Crafting a message that compels a response
- Developing a multi-channel communications plan
- Timing your efforts for the best results
- Best ways to measure success and optimize
This simple guide provides many ideas and tips on making every aspect of reaching and persuading your audience work harder. Effective marketing today puts the audience at the center of everything you do.
The Rochester business community is sophisticated, savvy, and focused on making the right decisions with every contract and purchase. As marketers, we must find ways of reaching customers whenever and wherever they are most receptive to our stories.
In addition to advice on these critical topics, we’ve included a case study to demonstrate how effective programs can be when you get everything right.
Get these great ideas and advice as you plan your next growth initiatives. Download your free copy of Get Your Marketing Right immediately by filling out the form. If you’d like, we can also connect you with an expert on Rochester Business Journal team to provide specific ideas and advice to help you achieve your goals.