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2022 Agenda

11 a.m. — Registration and Table Exhibits Open
12 p.m. – 1 p.m. — Lunch and hear from our Keynote Speaker

Dr. DeAnna R. Burt-Nanna
Dr. DeAnna R. Burt-Nanna
Monroe Community College



1:30 p.m. – 2:30 p.m. — Workshop Sessions (each attendee will choose one)

  • Cultivate Multi-Generational Teams: Tips for engaging with employees to benefit from different perspectives. (Room Highland A)
  • The Power of Social Media: Learn how to grow your network, promote your work and advance your career. (Room Highland B)
    • Moderator:
      • Melisza Campos, Incredible Service Priority Owner, Wegmans Food Markets Inc.
    •  Panelists:
      • Leire Bascaran, Co-Founder & Chief of Strategy, Helen & Gertrude
      • Shannon Ealy, Communications & Marketing Director, Greater Rochester Chamber of Commerce
      • Andrea Holland, Executive Communications Coach & Consultant, Holland Communications LLC
  • Setting Boundaries in a Hybrid Workforce: Forget about work-life balance. Focus on preventing work-life blurring. (Room Highland C)
  • Side Hustles and How to Manage Them: Tips on how to turn your passion project into a second job, or maybe more than that. (Room Highland D)

3 p.m. – 4 p.m. — Workshop Sessions (each attendee will choose one)

  • Your New Role is a Chance to Shine: How to embrace your new job and thrive after a promotion or career change. (Room Highland A)
    • Speaker: Bobbie Goheen, President/CEO, Synthesis Management Group
  • Negotiation Skills – Get What You Deserve: Don’t let Imposter Syndrome prevent you from asking for what you’re worth. (Room Highland B)
  • Allow Mental Health To Be A Priority: Learn why employers and employees need to prioritize mental health and how to do it. (Room Highland C)
  • Grow your Brand, Retain your People and Lift your Community: How to attract and retain employees through community engagement activities. (Room Highland D)
    • Moderator: Amber Lingenfelter (she, her, hers), Community Resource & Volunteer Engagement Manager, United Way of Greater Rochester & the Finger Lakes
    • Panelists:
      • Kristina Dengler, Senior Vice President, Rochester Market Executive, Bank of America
      • Celeste Kier, Senior Vice President, Marketing and Customer Experience Director of ESL Federal Credit Union
      • Deana Percassi, Director Public Relations, Community Relations, and Nutrition, Wegmans Food Markets Inc.

4 p.m. – 5 p.m. — Wine, Hors d’oeuvres and Networking

For further event information or questions please email [email protected].