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Special Report

Energy: The switch is on!

New York is now six months into its long-ballyhooed energy deregulation program. But unless you are one of the big-business users that has been hotly wooed by one of the new unregulated energy marketers, or one of the relatively few ...

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Foreign posts maintain
appeal despite crises

Johnston, originally from Rochester, says his standard of living is not affected by the economic downturn in Asia. “So far it has been a good experience,” he says. “We don’t really feel the impact of the economic situation because we ...

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Companies taking wait-and-see
attitude with China

It was only a year ago that China appeared to be a pillar of strength for Rochester exporters in the midst of financial turmoil on the Asian continent. While that country’s current economic scenario is still brighter than those of ...

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International Business: The Promised Land?

Last spring, Latin America was emerging as a “land of promise” for local exporters. For the first time in recent history, Latin America surpassed Asia in terms of local exports for 1997, and economic forecasts were promising, especially with financial ...

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Using the right graphics
can enhance your image

Many times, when we see our favorite television characters drinking a beverage, we see the can or bottle and assume, “She’s drinking a Coke,” or “He’s drinking a Budweiser.” Upon closer inspection, those cans or bottles often actually read “beer” ...

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What to look for in a firm

It is easy to find out if a graphic-design firm is suited to your needs, says Roger Remington, a Rochester Institute of Technology professor. The firm should be process-oriented, interested in the total process of corporate image, not focused on ...

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Printing & Graphics:
Fit to print

That is good news for Rizzo and other area print buyers who want to provide their clients with quick, high-quality and cost-effective output. “It’s a buyer’s market out there,” he maintains. “Technology is driving the printing industry, and savvy companies ...

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For more information

Here are two books on corporate branding: –“The 22 Immutable Laws of Branding,” by Al and Laura Ries (HarperCollins Publishers Inc., 1998) –“Building Strong Brands,” by David Aaker, (Free Press, 1996) 2/12/99

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Rochester must hot-wire itself
to remain home to innovators

The past few weeks have seen a number of blueprints for “remaking” Western New York, or for rebuilding its former glory. Those documents have been grounded in important, but traditional, areas where government and policy are most comfortable–creating jobs, attacking ...

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Improved technology helping
deaf, speech-disabled people

Mary Beth Mothersell has been hung up on more times than she can count. Restaurants, doctors’ offices, and taxi cab companies are just a few of the businesses that routinely hang up when Mothersell, who is deaf, tries to contact ...

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Information Technology:
The cool factor

David Dewey and Robert Klimasewski are from different generations and types of companies. The thirtysomething Dewey, head of local operations for the Internet firm Verio New York, is a computer junkie. The fiftysomething Klimasewski, chairman and former CEO of Transmation ...

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For more information

PalmPilot prices start around $200. For more information, read “PalmPilot: The Ultimate Guide,” by David Pogue (O’Reilly & Associates Inc.), or visit the following Web sites: –www.palmstock.com; –palmpilot.org; –www.pmn.co.uk (Piloteer Magazine site); –www.palm.com; and –www.zdnet.com/swlib/pilotsoftware (free software). 2/5/99

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Even busy professionals can
schedule online learning

Finding time to take classes is not easy for a small-business owner. But keeping current on technology, learning new methods or just expanding your knowledge base is critical for a small firm to survive and prosper. Many small- and home-business ...

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Small Business:
Idea machines

All of us at one time or another come up with a brilliant solution to a problem. But for most people, those solutions remain just good ideas to pass along to help family and friends. For a brave few, the ...

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First-person stories wanted

Have you faced and overcome a challenging situation that others might learn from? Would you like to write about it for the Rochester Business Journal? If so, then we’d like to hear from you. Selected stories will be published in ...

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