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Op-Ed

Marketing helped save the world

The world has changed in 60 years, but the Ad Council of Rochester's goal of building capacity within the non-profit community isn't changing.

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Technology brings new means of rejection

Top-quality people get rejected every day. It can happen to anybody, anywhere. It’s part of life. Show me a person who claims never to have been rejected, always to have been accepted, and I’ll prove you have discovered a person ...

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A losing equation for the customer

Here is a proposition. Please give it some serious consideration, because I think you’ll agree with the concept. As I suggest it, however, I realize that those directly involved may resent the idea, but that’s too bad, because I don’t ...

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