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KNOW YOUR NICHE: Rona Wyner and Pearl Zuckerman, also known as the Consulting Professors, are scheduled to present a seminar entitled “Quit Bitchin’–Start Nichin'” at the March 12 meeting of the Rochester Professional Consultants Network. Wyner is a former entrepreneur. ...

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Don’t underestimate the
cost of disorganization

Here’s a scary thought: The average business owner or executive loses six weeks a year retrieving misplaced information from messy desks and missing files. If you pay yourself $75,000 a year, that wasted time amounts to more than $8,000, according ...

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Keeping imagination in the mix

Neo, according to Webster’s dictionary, is “a combining form meaning new, in a different way.” At Neo Advertising, principals Sandra Behan, Janet Fried and Luanne Strasenburgh are trying a new and different approach to an age-old industry. The three are ...

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Resources

UNDERSTANDING TAXES: SUNY College at Brockport’s Small Business Development Center and the Internal Revenue Service are co-sponsoring a tax-related small-business workshop entitled, “Understanding Depreciation.” The Feb. 23 workshop, from 6:30 to 8:30 p.m., will be held at Rush-Henrietta Senior High ...

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Final sales-close really
culmination of many steps

This is the first of a series about successful salespeople–how they did it and what principles they followed. If you want to be featured in this series, please contact me at the fax number at the end of this column. ...

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Building a business with teamwork

When Eastman Kodak Co. was talking layoffs 18 months ago, Jim Cain–like many others in the area–began to wonder about his future. “It scared the socks off of me,” says the former senior development engineer for the photo giant’s beleaguered ...

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Aversion to investment bankers
often pound-foolish

Investment banker David Michaels was looking forward to a few days of skiing in Park City, Utah. But when his vacation fell in the middle of a complex negotiation, he spent most of his time on the phone rather than ...

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Resources

MAKING PLANS: The U.S. Small Business Administration is offering a workshop entitled, “Prepare Your Own Business Plan.” The Feb. 10 workshop, from 9 a.m. to 3:30 p.m., will be held at the Top of the Plaza Restaurant, 1400 Midtown Tower. ...

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A trailblazer in the healing field

When Mary Beetz placed her listing in the yellow pages, her center was the first in the category of “holistic health services.” Some 25 years later, Beetz’s Center for Wholistic Healing is one of 28 listings under the heading, two ...

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You’re fired! By the real
boss–your customer

Warning! The information contained in this column will be painful to read. Presto–every customer returns for a second dose of whatever you sell or serve. Is that the reality? Or have you sold them once, and then got fired (and ...

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This business is no basket case

In 1997, when an acquaintance asked Cheryl Robinson if she knew anyone who might be interested in taking over her business, Robinson replied that she would think about it and get back to her. After giving it some thought, Robinson ...

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Resources

GETTING STARTED: Career Development Services Inc. is offering a program on Tuesday, Feb. 2, entitled, “Are You Ready to Start Your Own Business? Part I.” It runs from 5:30 – 8:30 p.m. at CDS’ office, 706 East Ave. The fee ...

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Growing number of small
firms believe in angels

You won’t find harps or halos hanging around the boardroom of Branchout.com, the New York City-based Web site founded a year ago, but you will find a few angels. Founder David Ronick says his life changed for the best when ...

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Lighting a fire under
a new-business idea

Dean Ashton, president of the Advance Safety Group Inc., remembers this past autumn’s fire at the Ultralife Batteries Inc. facility in Newark all too well. “We had been out there previously to talk to their company officials and demonstrate the ...

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Merchandising by Design Inc./
The Design Associates

Merchandising by Design Inc./The Design Associates, an interior design and planning services firm, recently has undergone some alterations. First there was the move to new offices in Pittsford and the addition of staff. Then came a modified plan of attack. ...

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