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small business

John Torregiano

Sleight-of-hand artist John Torregiano brings a little magic to marketing. Torregiano performs his tricks on behalf of businesses at conventions, trade shows and anywhere else companies want to use him. He uses magic as an attention-getter to gather crowds around ...

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Michael Pallini

Michael Pallini has exactly 58 1/2 seconds to capture and hold space in the coveted consumer brain. He does it with a song. A mini-song, actually. And it takes jingle-writer Pallini 20 to 30 hours of work to craft a ...

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Naturally Green

Michael Thomas knew he had a winner when his answering machine nearly exploded after a local newspaper covered his new business venture. The year was 1990, and Thomas had just transformed his small landscaping business into Naturally Green, a firm ...

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Post Central Inc.

Three years ago, William Lang and Gary Knaak were just two workers at JAM Inc. with a build-it-and-they-will-come idea for a fully digital video post-production business. Back then, Knaak says, the idea drew giggles from industry-wise skeptics, who pointed out ...

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Legacies of Life

Nicholas Gatto’s business brings immortality to the elderly by placing their lives on paper. Gatto interviews a senior about his or her youth, family, experiences and lessons learned through the years, he says. He writes the client’s personal statement and ...

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Inscale

Even though it never left the shop, the 2-foot-by-3-foot hunk of carved Styrofoam now hanging on Inscale’s wall shook a settlement out of a plaintiff in a high-ticket accident case. Nixon, Hargrave, Devans & Doyle lawyers were defending Conrail against ...

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Atlantic Granite and Marble Inc.

Salvatore Scarlata could easily paraphrase a remark attributed to his countryman Caesar: “I found Rome brick and left it marble.” Rochester is no Rome, but as president of Atlantic Granite and Marble Inc., Scarlata is doing his best to marble ...

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Champion Moving & Storage

Experts now admit that predictions of the paperless society the computer age was to usher in were premature at best. Christopher Carter, president of Champion Moving & Storage Inc., believes they were downright wrong. Indeed, he sees gold in the ...

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The Archer Group

For Paul Gardner and the Archer Group Inc., three elements make up the foundation of home construction: energy efficiency, environmental preservation and good indoor health. The firm achieves these goals with Eco-Smart-designed homes, homes built for maximum ecological and economical ...

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EnviroTech Inc.

When Joseph Aiello looks at a pool of old antifreeze, he sees green. As in greenbacks. His firm, EnviroTech Inc., recycles antifreeze. Customers drain old antifreeze from their vehicles and store it in 55-gallon drums supplied by EnviroTech. When the ...

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Bags Unlimited Inc.

You could call Marion Oyer a bag lady. As CEO of Bags Unlimited Inc., she certainly offers a sack full of them. The Rochester manufacturing firm makes plastic bags for medical, industrial and retail use, offering 200 stock items. Bags ...

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USA Payroll Inc.

USA Payroll Inc. may be a small company, but it is targeting larger and more complex businesses to provide payroll and payroll-tax services. “I had worked 10 years in the payroll industry, and I wanted the opportunity to be responsible ...

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Telecommunications Bank Inc.

Ma Bell’s biggest babies entertain America daily in ad battles over cut-rate deals in long-distance dialing, collect calling and business-to-business breaks in services. Meanwhile, a slew of kids play with the opportunities created when courts ordered the breakup of the ...

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Bookmarks Unlimited Inc.

Dealing with a minor annoyance turned into major business for Byron entrepreneur Scott Capamaggio. The founder and president of Bookmarks Unlimited Inc. lost his place one too many times during a lifetime of reading, and invented the PageKeeper bookmark to ...

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Bartenders Unlimited

In 1986, when a customer asked Richard McDonald to moonlight at a private affair, he was just another bartender. Then, McDonald says, while he was serving up libations at the shindig, “it came to me in a flash: This is ...

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