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Industry

Mac’s Automotive

“You can skin a sheep once–you can cut its hair its entire life.” In an industry often known for fleecing customers, Mac’s Automotive lives by this homily, owner Michael Bartikofsky says. “Be honest, go the extra mile and you’ll have ...

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French Hill Spring Water Co.

It’s here, and it’s clear. Get used to it. Bottled water is the fastest-growing beverage segment in the United States, say Francis and Samuel Trapani. The 50 million Americans who drink it are a mere drop in the bucket compared ...

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The Syndicated Weekly

Ethan Borg’s vice is not cigarettes or coffee, food or TV, but the Internet. “I’m addicted,” he says. “I can’t help it.” Borg has turned his addiction into a business offering a hodgepodge of products and services through the electronic ...

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Lawn-A-Gram

George Werner was working for a greeting-card company, but he was convinced there was something bigger out there. And there was. Now Werner lives with 8-foot figurines of clowns, showgirls, storks and whatever else clients of Lawn-A-Gram feel would be ...

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Hammondale Recreation

John Hammond sits smack in the tradition of Betty Nesmith. Like Nesmith, the former secretary who came up with the idea for Liquid Paper, Hammond was not going to be stopped by the fact that what he needed did not ...

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The Garbage Fairy

What might the Garbage Fairy put under your pillow? Nothing too nasty, assures owner Lesa Abbey: The waste-management firm promises one month’s free service, not any of the more pungent possibilities. When Abbey founded the Garbage Fairy–and its parent company, ...

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John Torregiano

Sleight-of-hand artist John Torregiano brings a little magic to marketing. Torregiano performs his tricks on behalf of businesses at conventions, trade shows and anywhere else companies want to use him. He uses magic as an attention-getter to gather crowds around ...

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Michael Pallini

Michael Pallini has exactly 58 1/2 seconds to capture and hold space in the coveted consumer brain. He does it with a song. A mini-song, actually. And it takes jingle-writer Pallini 20 to 30 hours of work to craft a ...

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Naturally Green

Michael Thomas knew he had a winner when his answering machine nearly exploded after a local newspaper covered his new business venture. The year was 1990, and Thomas had just transformed his small landscaping business into Naturally Green, a firm ...

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Post Central Inc.

Three years ago, William Lang and Gary Knaak were just two workers at JAM Inc. with a build-it-and-they-will-come idea for a fully digital video post-production business. Back then, Knaak says, the idea drew giggles from industry-wise skeptics, who pointed out ...

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Inscale

Even though it never left the shop, the 2-foot-by-3-foot hunk of carved Styrofoam now hanging on Inscale’s wall shook a settlement out of a plaintiff in a high-ticket accident case. Nixon, Hargrave, Devans & Doyle lawyers were defending Conrail against ...

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Legacies of Life

Nicholas Gatto’s business brings immortality to the elderly by placing their lives on paper. Gatto interviews a senior about his or her youth, family, experiences and lessons learned through the years, he says. He writes the client’s personal statement and ...

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Atlantic Granite and Marble Inc.

Salvatore Scarlata could easily paraphrase a remark attributed to his countryman Caesar: “I found Rome brick and left it marble.” Rochester is no Rome, but as president of Atlantic Granite and Marble Inc., Scarlata is doing his best to marble ...

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Champion Moving & Storage

Experts now admit that predictions of the paperless society the computer age was to usher in were premature at best. Christopher Carter, president of Champion Moving & Storage Inc., believes they were downright wrong. Indeed, he sees gold in the ...

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The Archer Group

For Paul Gardner and the Archer Group Inc., three elements make up the foundation of home construction: energy efficiency, environmental preservation and good indoor health. The firm achieves these goals with Eco-Smart-designed homes, homes built for maximum ecological and economical ...

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