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Cooking up reasons to eat healthy

Peg Fink-Gefell has a mission. The owner of Savory Thyme cafe and catering wants to show Rochesterians how good healthy food can taste. This is no small task, however. “People’s palates are used to the taste of high-fat foods and ...

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Resources

SEEKING TECHNOLOGY: The federal Small Business Innovation Research Program funds small, U.S.-owned technology-based companies through a competitive proposal process. Small businesses, as well as those seeking to start them, are eligible to apply. The program fosters creation of new technologies ...

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Believe it: The best
close is all in your mind

“Jeffrey, how do you close?” I get asked that question more than any other. (“Jeffrey, why is your hair falling out?” is a close second.) I keep giving the same answer: Don’t close the sale, assume the sale. The assumptive ...

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He keeps the home fires burning

Let’s talk about the company name for just a moment. “Actually, there was a lot of thought into that,” says Chris Nelson, 41, owner of Big Ash Chimney Sweeps and Wood Stoves. In addition to being an amusing play on ...

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Home-based sales firm
nurtures entrepreneurs

“They think we’re in covered wagons back here, but we’re not,” says Scarlett Eckholm with a laugh. “We’re into gourmet food!” It may surprise you that Eckholm, a stay-at-home mom with two preschoolers, sells gourmet food, but in six months ...

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Slipping into fashion’s vanguard

Everyone who enters L’avant Garbe in Pittsford is greeted by owner Lori Scott’s African Grey parrot, Vogue, whose cage sits just inside the door. Vogue is just one of the things that set L’avant Garbe apart from most other retail ...

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Resources

MARKETING TIPS: A satellite broadcast about marketing for woman-owned small businesses will be shown on May 20 at 8 a.m. at the Perinton Community Center, room 204B. Sponsors of the broadcast include the U.S. Small Business Administration, the American Business ...

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P-E-R-S-I-S-T-E-N-C-E
is how you spell sales

Ninety-seven percent of all sales are not made on the first call. It takes five to 10 exposures (follow-ups) to a prospect to make the first sale. The prospect may not actually say “no” each time, but each time you ...

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Delivering servers with a smile

When you go into battle, it’s nice to know the commanding officer is down in the trenches with you–even if she is wearing a “penguin suit.” Maybe tending bar and serving the throngs at area parties and corporate functions is ...

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Resources

THE LAUNCH: Career Development Services is offering a program called “Just Do It: How to Start a Business, Part 2.” It will be offered on May 18, from 5:30 to 8:30 p.m. at Career Development Services, 706 East Ave. The ...

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Selling a business can
stir up strong feelings

“Do you remember me, even though I’m not wearing yellow and black?” asked Ida Bialik, founder of Chicago’s Women in Business Yellow Pages, when she met me at a business reception. Bialik, who founded the directory with her sister, Joyce, ...

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Lightning alarm strikes the jackpot

Marcus McGee takes lightning seriously. As founder and president of Quality Protection Systems, McGee has made a living warning people when lightning is coming. McGee, 47, was in the security systems business from 1971 to 1989. In 1983, he was ...

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Resources

THE ESSENTIAL QUESTION: Career Development Services is offering a program called “Are You Ready to Start Your Own Business? Part I.” It will be offered on May 11, from 5:30 to 8:30 p.m. at Career Development Services, 706 East Ave. ...

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Got a case of sick sales?
Follow this prescription

“Help! I’m slumping, and I can’t get a sale!” In a slump? Not making enough (or any) sales? Feel like you’re unable to get out of the rut? Maybe you’re not in a big slump but just can’t seem to ...

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What to do when the Raid runs out

At 201 Monroe Ave. sits the Rochester office of Sawyer’s Exterminating Inc. Its neighbor, down the block, is local nightspot the Bug Jar. Coincidence, or clever marketing ploy? The location could not have been chosen for subliminal advertising because Sawyer’s–started ...

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