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Industry

Got a case of sick sales?
Follow this prescription

“Help! I’m slumping, and I can’t get a sale!” In a slump? Not making enough (or any) sales? Feel like you’re unable to get out of the rut? Maybe you’re not in a big slump but just can’t seem to ...

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What to do when the Raid runs out

At 201 Monroe Ave. sits the Rochester office of Sawyer’s Exterminating Inc. Its neighbor, down the block, is local nightspot the Bug Jar. Coincidence, or clever marketing ploy? The location could not have been chosen for subliminal advertising because Sawyer’s–started ...

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Resources

DETAILS, DETAILS: The Internal Revenue Service is offering a small- business record-keeping workshop on April 27, from 6:30 to 8:30 p.m., at Rush-Henrietta Senior High School, 1799 Lehigh Station Road, Henrietta. The program will discuss how, why, when and how ...

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Resources

MAKING AN IMPRESSION: On April 21, from 8:30 a.m. to 12:30 p.m., the U.S. Small Business Administration is offering a workshop entitled “Design Your Own Business Brochure.” The workshop will be held in the B-level conference room of the Federal ...

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Going solo gives wing
to enterprising spirits

In his navy blue suit and power tie, Washington, D.C.-based attorney David Werner looks like every other corporate lawyer heading out to work in the morning. But that’s only until you realize it’s not a briefcase but a guitar case ...

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Turning facts into intelligence

To Jill Hurst, distance is meaningless. The information highway allows her to easily serve clients all over the country. “I can deal with a client in California as easily as I can deal with someone sitting next to me,” she ...

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Resources

INVALUABLE ADVICE: The Rochester Professional Sales Association is hosting a program on April 13 entitled, “Where’s the Toaster?: The Valued Side of Sales & Marketing.” Dick Petitte, regional director of the American Management Association, is the speaker. The program, which ...

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Make every day count
with month’s worth of advice

Looking to make your month the greatest ever? Who isn’t? Ask successful salespeople the secret for having great months and they will all say: positive attitude, creative preparation and consistent performance. To succeed month to month, you must execute day ...

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Portfolios simply made to order

William of Occam, best remembered for the principle known as “Occam’s Razor,” proposed that if you have two competing theories, the simplest one is always the best. Taking her cue–and company name–from the 14th-century philosopher and mathematician, Priscilla Baker Jones ...

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Resources

FROM THE GROUND UP: The Cornell University Johnson Graduate School of Management Alumni Club of Rochester is holding its spring speaker event on April 14 at 6:30 p.m. David BenDaniel, entrepreneurship professor, will present a discussion entitled “Birth to Boom: ...

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Trade shows can offer
unanticipated benefits

Exhibiting at a trade show can be an expensive gamble. But the gamble paid off for Terces Duet, founder and president of Field Flowers Inc., a small Healdsburg, Calif., stationery company. In 1997, Duet and her partner, graphic designer Kathy ...

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Getting creative with the Mix

The Mix is not your ordinary advertising agency. Its founders describe it as “structurally and philosophically different from the status quo.” Four former Buck & Pulleyn Inc. employees–Kathy Cairo, Walt Thomas, Pete Fazio, and Tim Farrell–decided to go out on ...

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Choose a business card
to make an impression

A business card may be the only thing left for the prospect to remember you (or not remember you) by after you’ve gone. After you’ve given your great sales presentation about your product, your card remains behind. Don’t be telling ...

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When a good nanny is hard to find

Life in the trenches as a working mom led Joan LoPrete to an entrepreneurial decision. While working as a sales and marketing manager in Philadelphia for cellular phone company Comcast Corp., she began exploring care options for her newborn son. ...

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Resources

WHERE TO BEGIN? The U.S. Small Business Administration is offering a course entitled “Starting and Operating Your Own Business.” The class will be held Mondays, April 5 to May 3, from 7 – 9 p.m. at the Rush-Henrietta Senior High ...

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