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MARKETING MAGIC: On April 18, the U.S. Small Business Administration and its resource partner, the Service Corps of Retired Executives Chapter 23, will present an all-day workshop called “Marketing Techniques for Small Business.” It will take place from 8:45 a.m. ...

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Don’t just sit there, find out why you lost the sale

The prospect said no! Rats. Did you lose the sale or just fail to make it? You’re sure that the prospect should have bought. As you head back to the car licking your wounds, you try to figure out why ...

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Bringing world of sounds to Rochester

Insights Music does not carry guitars, amplifiers, symphonic instruments, pianos or organs-the staples of most musical emporia. Instead a sitar fills the front window, mandolins hang from the walls and an assortment of harps and goblet-shaped drums crowds the entrance ...

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Buying franchise makes sense in some situations

Todd Blanchard, 35, of Shreveport, La., was earning more than $100,000 a year as vice president of operations for a trucking academy, but he thought he could do better. “I had all the headache and not enough reward,” he said. ...

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Speaking the language of fashion

A keen eye for fashion coupled with a desire to cater to Rochester’s yen for designer shoes and handbags prompted Ruth Ryan to start her own business. Chaussures-“shoes” in French-opened 30 years ago on Monroe Avenue and has been adding ...

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Resources

SMALL-BUSINESS BOOKSHELF: You’ve got an event in a week-a wedding, a job interview, a barbecue-and you don’t know how to dress. Answers can be found in “What Should I Wear: Dressing for Occasions” (Knopf, $30) by Kim Johnson Gross, Linda ...

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Listening neglected yet essential part of process

Have you ever had a course in listening skills? Listening is arguably the most important aspect of the selling process, yet it’s usually the weakest part of a sales professional’s skills. We listen to TV, radio and CDs-and we can ...

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Shaping parts into a whole enterprise

The bronze head was on a pedestal at one end of the studio, two arms were draped over a workbench and the torso was propped up in the room’s center. There were 11 body parts in all and they were ...

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Resources

ENTREPRENEURIAL EXAMPLES: The Rochester Engineering Society will present a seminar titled “Launching and Managing a New Business” on April 2 and 9. It will include presentations by three entrepreneurs who started their own businesses. The program will take place from ...

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All family-owned firms have unique difficulties

Fretful family-business owners spend millions of dollars on books, seminars and outside consultants, but it’s impossible to find a one-size-fits-all solution when every family is different. Still, I’ve met the owner-managers of two prosperous family businesses and they created unique ...

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Resources

STARTING SMALL: On Monday evenings, April 2 through April 30, the U.S. Small Business Administration, the Service Corps of Retired Executives Chapter 23 and Rush-Henrietta Central School District will present a course called “Starting and Operating Your Own Business.” It ...

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Outfitting expectant mothers with style

When Fairport’s Polly Hendricks was pregnant with her now 1-year-old son, she could not find anything to wear in Rochester. “Like every other woman here, I said ‘There’re no maternity clothes in Rochester.'” Mall merchandise for pregnant women “isn’t upscale ...

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Resources

DETAILS OF BEING A BOSS: On March 20, the SUNY College at Brockport’s Small Business Development Center will present a workshop for small-business owners called “Employers Workshop.” The seminar will cover withholding, record keeping and reporting requirements. It takes place ...

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Memorable service wins ongoing word-of-mouth

“Hi, my name is Kim Waggy. I’m the concierge at the Broadview Hotel (in Wichita, Kan.). You’ll be staying with us on the 15th and 16th of October, and I’m calling to see if you need anything special.” Oh my ...

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Making the training fit the message

“You can go to Kmart and buy a pre-made set of plastic shelves, or you can go to a cabinet maker and get something custom-made for your space,” says corporate trainer Kathleen Washington. She likes to think of the firm ...

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