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Media & Marketing

The Martin Group acquires Albany firm (access required)

The Martin Group, a Buffalo-based marketing agency with an office in Rochester, has acquired an Albany public affairs firm. Gramercy Communications joins The Martin Group, which also has offices in Albany and New York City. The agency will also retain ...

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Entry box open for AMA Rochester’s Pinnacle Awards (access required)

Entries for AMA Rochester’s ninth annual Pinnacle Awards will be accepted through March 1. The Pinnacle Awards showcase program strategy, tactics, creative and results by local marketers during the previous year. There are more than 25 award categories, including Marketer ...

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Jacobs promoted to associate publisher of RBJ, The Daily Record

Ben Jacobs, who as editor has guided newsroom operations of The Daily Record and the Rochester Business Journal for four years, has been named associate publisher of both publications. Jacobs, 40, will continue to serve as editor but now assumes ...

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Brands must embrace the digital transformation in marketing (access required)

Consumer behavior has undergone a transformation during the coronavirus pandemic, and companies with products and services to sell need to alter their marketing plan accordingly if they haven’t already. But since the channel disruption in media consumption began long before ...

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Do we gain or lose by using social media? (access required)

The term social media refers to websites and applications or apps whose general objective is to permit people to share content speedily, efficiently, and in real time. Although many people now access social media through a variety of smartphone apps, ...

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Brave Women FLX launches virtual 100K challenge (access required)

Brave Women FLX, a tourism campaign promoting female leadership and awareness of women’s history in the Finger Lakes, is using a virtual fitness challenge to support its purpose and raise money to promote women-owned businesses and women-focused historic sites. The ...

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How to bring joy and satisfaction into goal setting in the workplace (access required)

We all know people who publicly achieve big personal goals, like climbing the 46 Adirondack high peaks, reading 52 books in a year or renovating a house. Many even chronicle their journeys in blogs, social media posts or news stories. ...

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Dixon Schwabl to provide financial, in-kind service support to nonprofits (access required)

Dixon Schwabl has opened the application process to area organizations hoping to receive donated in-kind services or financial support from the marketing communications firm. Dixon Schwabl’s charitable giving focuses on IDEA — inclusion, diversity, equity and action — as well as ...

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Brookbanks named new board chair for Butler/Till (access required)

Kathleen Brookbanks has been named board chair at Butler/Till, a women-owned, employee-owned media and communications agency. The appointment of Brookbanks, and the addition to the board of Janice Reese, signal the start of a new era for Butler/Till. Brookbanks succeeds ...

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Marketing planning for when it’s ‘normal’ again (access required)

Many businesses are struggling with the uncertainty of whether and when they can reopen and resume their operations. With the COVID-19 pandemic still present, state and local governments keep setting new directives in order to ensure public safety. For businesses ...

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Universities find success in pushing fundraising efforts virtually (access required)

The COVID-19 pandemic has forced local colleges to move their fundraising completely online, but they report robust success despite the current public health crisis and recession. Darrell Bell, vice president for institutional advancement at Roberts Wesleyan College, says the job ...

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Shift to food and ag was the right recipe for 29 Design Studio (access required)

Change isn’t always an easy thing, even when it’s your own idea. There’s often a little fear of the unknown, especially when the status quo hasn’t been so bad. As such, feelings of angst don’t necessarily subside quickly. Still, Maureen ...

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New in-house studio allows Partners + Napier to offer clients more (access required)

Partners + Napier has expanded its content production capabilities by creating Gammut Productions, an in-house studio within the firm’s space in The Metropolitan. Gammut Productions includes white cyclorama video and photo space, editorial suites, a sound and voiceover recording suite, an ...

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Launch Team offers pro bono digital marketing services to nonprofits (access required)

Launch Team Inc., a Rochester-based marketing firm, is offering pro bono digital marketing services to local mission-driven nonprofit organizations. Launch Team supports B2B companies nationally and internationally in go-to-market strategy and product launches. The firm has expertise in branding and ...

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