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Brand Cool is now Verdant Brand Communications (access required)

Butler/Till has re-branded its integrated marketing agency to Verdant Brand Communications, a move meant to better reflect its evolution to meet a more diversified set of client challenges. Formerly known as Brand Cool, the new Verdant has expanded beyond the ...

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Energy saving projects at RIT and UR include doctoral student’s bright idea (access required)

Two green projects at local universities that won $1 million state grants this week didn’t come out of the blue. Rochester Institute of Technology’s plan to automate ventilation in its Golisano Institute for Sustainability depending on classroom occupancy, for example, ...

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Two Rochester universities win $1 million each in energy conservation contest (access required)

Rochester Institute of Technology and the University of Rochester both won $1 million grants in a statewide college competition to develop energy saving and sustainability projects. Suffolk County Community College on Long Island won the third prize offered in the ...

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Rochester entrepreneur’s idea brings power relief to Puerto Rico (access required)

David Rodriguez wasn’t looking for a business opportunity when he went to check on his property and visit relatives in Puerto Rico last December following Hurricane Maria. Rodriguez, a native of Puerto Rico who grew up in Buffalo, is president ...

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Apex provides details, layout of Lighthouse Wind project (access required)

Apex Clean Energy unveiled details of its Lighthouse Wind project proposal in Niagara and Orleans counties Tuesday night, drawing a crowd of some 300 people and a protest from some local residents. The audience gathered for the presentation at the ...

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Two former UR scientists win Nobel Prize for Physics (access required)

As if winning record federal support earlier this year wasn’t enough, the University of Rochester’s Laboratory for Laser Energetics now can claim two new Nobel laureates. The Nobel Foundation in Sweden announced on Tuesday that three physicists would share the ...

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Monroe County unveils new solar power and sustainability team (access required)

Standing before a field of tens of thousands of solar panels in Hilton, Monroe County Executive Cheryl Dinolfo announced on Wednesday that she has created a sustainability team to carry on work like the solar array and other energy-saving projects ...

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Stendardi’s behind-the-scenes work fosters RIT growth (access required)

You won’t find Deborah Stendardi’s name on the buildings at Rochester Institute of Technology. She’s not listed on the mastheads of various centers and institutes at the university. But her imprint is just about everywhere in Brick City, playing a ...

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Pittsford company brings LED lighting and savings to state fairgrounds (access required)

The autos were rolling in, so the lumalon people had to pack up and move aside temporarily. Lumalon, a Pittsford company specializing in light-emitting diode, or LED, illumination, is executing an $866,000 contract to install LED lighting at six buildings ...

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Dandelion moves to the area with low-cost geothermal systems (access required)

A company that specializes in lower-cost geothermal energy systems has moved into the Rochester area. Dandelion Home Geothermal Systems, which started through an research and development arm of Google, has partnered with Lake Country Geothermal of Walworth, Wayne County, to ...

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