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Columns and Features

Opining on woeful Buffalo Sabres, Tiger, FitzMagic & March Sadness

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The Buffalo Sabres recently announced they will begin allowing fans to attend home games at KeyBank Center, starting with the Boston Bruins visit on March 20. Which begs the question: Will anyone want to go? Through the first third of ...

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Economic shifts propelling downtown innovations (access required)

Joseph Stefko

There’s no arguing with the fact that downtowns have been hit exceedingly hard by the pandemic. Hotels, restaurants and establishments that depend on in-person transactions have experienced significant pain, and their comeback will be difficult and prolonged. At the same ...

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A look at the agency and client-side marketing team partnership (access required)

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Business owners and executives have long been debating whether or not to hire an internal marketing team or partner with an agency. On one side you’ll hear, “I don’t want to pay the agency fees, let’s start our own internal ...

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2020 income tax credit, program enhancements (access required)

jim-schnell

Life as we knew it changed in 2020, so it’s no surprise tax legislation has continued to evolve for the 2020 tax season as well — and genuinely for the better, for many. While the enhancements may not be as ...

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GM Dan Mason is looking forward to the return of Red Wings fans

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I couldn’t help but smile when the slide popped up on my laptop screen during the annual Rochester Community Baseball shareholders’ Zoom meeting last month. The graphic depicted a face mask. Across it, were written the words: “I’m getting tired ...

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The challenges of being a socially responsible investor (access required)

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“Socially responsible investing” has become a big business in the investment world. As it has grown in popularity with investors and become more available through an increasing number of funds, the terms we use to refer to this investment approach ...

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Get ready: Legalized adult-use marijuana in N.Y. isn’t far off (access required)

Brandon Coyle

The general consensus is that New York will legalize adult use of marijuana in 2021. Indeed, shortly after the new year, a marijuana legalization bill was introduced in both houses of the New York state Legislature, and a few weeks ...

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Tips for navigating a difficult request for a job reference (access required)

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“I received a call from someone looking for a reference for a recently departed employee. I’m ducking the caller because I don’t know what to do about this situation. The problem is that my former employee has seriously exaggerated his ...

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Super Bowl ads mirror the current zeitgeist (access required)

Mark Stone

Super Bowl commercials are often a reflection of society at a point in time, and that was definitely the case this year. Participating brands couldn’t afford to ignore the collective cultural mood. And many used common approaches to navigate the ...

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How brands plan to navigate the Super Bowl in a year like no other (access required)

Mark Stone

2020 was a disrupter of a year, and the unpredictability will continue well into 2021. Just as every person on the planet has had to adapt, brands were also forced pivot to remain relevant when people are changing their behavior ...

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