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Columns and Features

Leveraging ROC’s innovation pedigree to jump-start our region (access required)

Joseph Stefko

Greater Rochester’s reputation as an innovator is no secret. It’s in our DNA — ours is a history of game changing discoveries and technologies: from the camera, contact lens and organic light emitting diode, to today’s groundbreaking vaccines, cutting-edge energy ...

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An offer of certainty in a COVID world (access required)

Lisa M. Powers

Even though 2020 may have seemed like a lifetime instead of a mere 365 days, 2021 has finally arrived. With the flip of the calendar comes continued uncertainty. (Don’t call it the “new normal” because it is anything but normal). ...

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Should you be in a hurry to make gifts before the end of the year? (access required)

Stephanie Seiffert

Certainty, like toilet paper and disinfectant wipes, has been hard to come by this year. As we begin the month of December, not much has changed. However, the presidential election has given all of us something else to discuss for ...

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How digital advertising started vs. how it’s going (access required)

Matt Weaver

This year, I have read countless articles about consumer privacy. I’ve watched our government bring big tech leaders like Mark Zuckerberg and Sundar Pichai in for hearings with questions centered around trust and privacy. Most digital ad industry news is ...

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Like it or not, artificial intelligence now part of hiring process (access required)


“We were inundated with applications for a new position recently and one of our team members suggested that we get into using AI in our hiring, including using a one-way video interview platform that can speed up the process of ...

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11 tips for employers considering a mandatory COVID-19 vaccination policy (access required)


The U.S. Food and Drug Administration (FDA) recently approved Pfizer’s COVID-19 vaccine for use in the United States under an Emergency Use Authorization (EUA), and EUA approval of the Moderna vaccine is expected to occur by the end of this ...

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Top 10 topics that nonprofits should evaluate and address soon (access required)


“What is a legacy?  It’s planting seeds in a garden you never get to see.” — Lin-Manuel Miranda The election is over … or is it?  These past nine months of the campaign season have been a wild roller coaster ...

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Patterson carrying UB to new heights as Orange football reaches new lows


Josh Allen is well on his way to one of the greatest statistical seasons in Buffalo football history. But there’s another player in the City of Good Neighbors who’s racking up even more impressive numbers. Only difference is this guy’s ...

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Relationships matter when confidence falls for business owners (access required)

Phil Muscato

It’s tough to be optimistic right now for many business owners. This year has brought about changes and pressures from the pandemic that are taking a major toll on women-owned businesses, according to the latest Key4Women Confidence Survey. Compared to ...

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New York needs TCI to tackle the triple threat to our economy (access required)


New York is home to some of the most ambitious clean energy and climate goals in the nation. Our state aims to generate 100% carbon-free electricity by 2040 and get to net-zero greenhouse gas emissions economy-wide by 2050. At the ...

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Finding COVID-19’s silver lining: Accelerating to an improved future (access required)


One gift everyone will welcome this holiday season is finding a silver lining in the abyss of bleak COVID-19 news. Believe it or not, there are a few. COVID has inspired unprecedented innovation and accelerated advancement across all aspects of ...

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