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Columns and Features

Bridging the digital divide between technology creators and technology consumers (access required)

Heidi Trost

If you’re in the business of creating new technologies, including designing and developing software and hardware, your technology skills far exceed the average person, according to an international study published in 2016 by the Organization for Economic Co-operation and Development ...

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Ecology and economics can merge through energy management strategy (access required)

bob-bechtold

Though business owners may recognize the need to use energy more efficiently, many are concerned about the costs associated with improving the efficiency of their operations. However, energy savings can and should lead to significant cost savings. For example, since ...

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Tempering expectations for long-term investment returns (access required)

Stephen A. Rossi

    According to Northern Trust Investment Strategy, U.S. equities were up 14.2% for the three-month period ending 3/29/19, while stocks in developed markets outside the U.S. increased 10.7% and emerging market stocks advanced 9.7%. Year-to-date results may seem impressive, ...

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Websites open to the public must comply with the U.S. Disabilities Act (access required)

web-sig_jeremy-wolk_

As a follow up to the Rochester Business Journal’s article of March 29, 2019 concerning the rash of website accessibility cases filed in New York under the Americans with Disabilities Act (ADA), this article outlines the pertinent legal framework and ...

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Content marketers succeed when they become a decision-maker’s resource (access required)

karl-heberger-coumn-sig

Content marketing is a form of marketing focused on creating, publishing and distributing relevant and informative content to current and prospective customers. Content marketing is not a new phenomenon, but it has exploded in recent years thanks to the relative ...

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