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Columns and Features

Four ways to incorporate marketing automation in 2021 (access required)

Do your 2021 marketing plans include automatic, strategic outreach that seamlessly creates opportunity for your sales and support teams? If you are not using a marketing automation tool, you are certainly missing out of the full potential your marketing plan ...

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COVID-related paid sick leave options for employers (access required)

It’s hard to believe that merely one year ago most of us had never even heard the phrase “social distancing” and the concept of quarantine was not nearly the routine measure to which we’ve become accustomed. Despite the multitude of ...

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Addressing climate change: ‘The flip side of a threat is an opportunity’

The world will certainly remember 2020 for the coronavirus and its devastating impact on human lives and the world economy. But 2020 will also be remembered as a year when events driven by climate change overwhelmed our defenses. Wildfires in ...

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IRS finalizes rules regarding taxable income of exempt organizations (access required)

While non-profit organizations are generally exempt from tax, they are subject to a tax on their income from unrelated businesses. If a soup kitchen opens a restaurant to the public, its tax exemption doesn’t apply to the earnings. The IRS ...

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How to bring joy and satisfaction into goal setting in the workplace (access required)

We all know people who publicly achieve big personal goals, like climbing the 46 Adirondack high peaks, reading 52 books in a year or renovating a house. Many even chronicle their journeys in blogs, social media posts or news stories. ...

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Key points to consider for the year ahead (access required)

What a year it’s been for company leaders and managers, ranging from worries about the stability of business to managing the shift to remote or hybrid work, to concerns about vaccinations and the health of employees. Normal tasks like setting ...

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Bidding adieu to 2020 and projecting hope for 2021 (access required)

According to writingexplained.org, the phrase “bid adieu” is used formally to say goodbye or as a light-hearted and flippant way of describing cutting something out of one’s life. Based on the disruption the COVID pandemic has caused for so many ...

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Purposeful investing in 2021 (access required)

As we begin 2021, the effects of coronavirus, which resulted in both a public health crisis and an economic crisis, continue. Although the coronavirus relief package and the development of several effective vaccines are positive developments, delivery of the vaccines ...

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The stars are aligned to install electric vehicle chargers (access required)

With electric vehicle (EV) adoption at a tipping point, businesses are recognizing the opportunity to provide EV charging as a benefit to employees. Charging an electric vehicle requires a different way of fueling. It is not better or worse, it ...

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Takeaways from 2020 to take into the new year of 2021 (access required)

While many of us would love to say goodbye and good riddance to 2020 and all of its challenges, we’ve all learned a few valuable lessons during this tough year. Like resiliency, epidemiology, cutting hair, turning off the mute button ...

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