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Columns and Features

Deciphering out how Connected TV fits into your media strategy (access required)

You’ve heard about it, talked about it, watched it, but chances are there are still some aspects of Connected TV advertising that leave you scratching your head – and with good reason. With access points ranging from smart TVs to Rokus and gaming consoles, content available through countless streaming and Video on Demand platforms, and almost every ...

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Finger Lakes region is in good hands with Gov. Hochul (access required)

History was made in New York state with the ascension of Governor Kathy Hochul into the chief executive position for the state. I have had the honor and pleasure of knowing Gov. Hochul for many years, and have always enjoyed a very strong relationship with her. I have the utmost ...

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Disappointing investment results? Maybe it’s you (access required)

In the investment world, and perhaps in life, there has always been a battle between the actions we should be taking and the actions we actually do take. It’s a battle between the impulsive part of our brain and the ...

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Retirement plan compliance must be standard operating procedure (access required)

“My best days in retirement are when I give back to the community.”  — Anonymous  Stock markets continue to record all-time record levels throughout the pandemic since the original downdraft / sell-off on March 23, 2020.  401(k) and 403(b) retirement account values have increased ...

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Training important in building effective crisis response (access required)

“Our team was in full crisis mode recently when a project we were working on fell seriously short of the client’s expectations.  We managed to fumble through it and solve the problem, but in the process, I learned that my ...

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Ontario County agency offers multiple avenues for job seekers (access required)

It is something that often comes up in conversation with others. It is sometimes how we define ourselves and can become an identity, a measure of our perceived value both to ourselves and to society. Its presence can provide stability and its absence ...

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Mentoring has profound effect on a child’s future

Several years ago, as my last child was preparing for college, I felt myself bracing for a big change. To be honest, I wasn’t sure what life was going to look like, and I felt a strange sense of unfinishedness. It led me to explore ways that I could feel a renewed sense of purpose. When I learned about the Big Brothers Big ...

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Curing investors’ fixation on past performance (access required)

The most often repeated warning to investors is perhaps the most ignored: “Past performance is no guarantee of future results.” As a group, however, investors continue to act as if it did. Jason Zweig, the investment columnist for The Wall Street Journal, recently wrote about ...

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Let’s talk about mental health: Sick days and mental health days are OK (access required)

From NBA player DeMar DeRozan to Olympic champion gymnast Simone Biles, professional tennis player Naomi Osaka to the most decorated Olympian of all time Michael Phelps, the world’s most talented athletes are opening up about their mental health issues. And ...

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Looking into the crystal ball: Estate planning during uncertain times (access required)

As we enter the dog days of summer, while estate planning may be last on your list of considerations, there are good reasons to do some planning before the end of the year. President Joe Biden’s administration (the “Administration”) has made several proposals that ...

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How to maintain stability in a hybrid work environment (access required)

“Since our department went to a ‘hybrid’ work arrangement, things have changed and the environment seems unstable. There have been more recent resignations in my department and replacing people is taking longer and longer. Now, because of the turnover, some of our ...

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