Business owners face new challenges and opportunities as they work to reach and persuade buyers and decision-makers in Rochester businesses. New media and our “always-on” lives have challenged traditional approaches to advertising and marketing. But emerging marketing channels also create fantastic new opportunities to connect and drive great results.
Why advertise with Rochester Business Journal?
Rochester Business Journal is the Industry’s Go-To
Rochester Business Journal is the industry’s #1 trusted resource for years on authoritative industry news. Rochester Business Journal encompasses all the channels our readers use to stay informed and connected in our industry. Our website, audience platform, social media pages, emails, webinars, book of lists, recognition and live events are all designed to help the industry’s best and brightest grow their businesses.
The Rochester Business Industry’s Best Audience
Rochester Business Journal audience is made up of decision-makers in business, construction, education, finance, and health care industries and more. Further, 85% of our readers identify as decision-makers in their organization, including executives, entrepreneurs, and thought-leaders, making it the perfect place to reach professionals that will ignite business growth.
We have trusted relationships with our audience, so we know who they are, where they work and what they care about. Our direct relationships provide first-party data to ensure your message is delivered to the right audience in an efficient and ethical way, on their preferred channel of receiving information.
We can reach decision-makers and buyers everywhere they spend their time
Our decision-maker audience is actively engaged with us throughout the course of their day– whether it’s catching up on what’s new in industry news in the morning with our email newsletters, engaging with us on social media, browsing our website for the latest industry news, or attending an event, we connect with business leaders throughout the entire day via email, web, social, print and events. Whether your goal is to increase brand awareness, to position yourself as a thought-leader alongside our brand, or capture high-quality leads, our experts will tailor your advertising plan to get your audience right, your message right, your placement right, and your timing right through the following solutions:
- Digital Display Ads
- Print Advertising
- Social Media Advertising
- Email Campaigns
- Special Pubs
- Webinars/Custom events
- Recognition Events
- Sponsored Content
- Paid Search
- Search Engine Optimization (SEO)
Don’t Miss Out!
We have created a guide on how to get the best results—how to get your marketing right with leaders in the NY business community. And we want to share it with you at no cost. Please download this free guide and learn how to connect with your core audience.