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Partners + Napier expands eligibility for NeighborGood program

Partners + Napier expands eligibility for NeighborGood program

Partners + Napier, an integrated creative and media company, is expanding its NeighborGood Design program to include all women-owned and minority-owned businesses.

Launched in 2020 in the wake of national conversations about race and inequality, NeighborGood provides Partners + Napier with a focus on Black, Indigenous and People of Color Caucus (BIPOC)-owned businesses in the Greater Rochester Area.

The program will now include all women-owned and minority-owned enterprises, including, but not limited to, businesses whose owners are BIPOC, women and members of the LGBTQ+ community.

“I’m proud to say that Partners + Napier has always taken an active role in advancing diversity, equity and inclusion without our agency and in our community — but it became clear in 2020 that we all need to be doing more,” Sharon Napier, executive chair and founder of the agency, said in a news release.

“We started NeighborGood Design to help BIPOC small business owners get access to creative services that could help their businesses grow, and are excited to now be opening up this service to more business owners in our community.”

NeighborGood Design provides complimentary creative services, including branding and copywriting support, to qualifying small businesses in the Rochester area. P + N says the program works best for small businesses owners that are already in operation and have an existing brand identity and marketing properties (logo, website, social channels), or for entrepreneurs with a complete business plan and clear direction on their vision for the brand.

The program is one several initiatives inside and outside Partners + Napier created to stand against injustice and inequality. It’s offered in conjunction with the Rochester Area Community Foundation’s NeighborGood Grants program, which has distributed more than $800,000 since 1992 to help stabilize, strengthen and enrich Rochester neighborhoods.

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