Xerox launches new brand campaign and strategy 

Xerox launches new brand campaign and strategy 

Xerox Corp. has launched a new advertising campaign – We Make Work, Work – geared toward the hybrid workplace.  

The campaign demonstrates Xerox’s commitment to supporting clients in the hybrid environment undergoing digital transformations, while simultaneously building on the historical strength of the company’s workplace solutions, the company said in a release. 

It launched this week across the U.S. with video on digital and streaming services, as well as podcasts, print and digital ads in the New York Times, supplemented by regional outlets across the New York City metropolitan area, including in LaGuardia, JFK and the Nasdaq Tower. 

“Today’s workers — from the enterprise to the mid-market, and across verticals — are under new stress from the demands of the modern workplace,” said Steve Bandrowczak, Xerox CEO, in a release. “Companies must take advantage of technology and automation to improve the productivity and engagement of their employees. Delivering these solutions and enabling the digital transformation journeys of our clients is Xerox’s top priority on the road ahead.” 

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