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Home / Columns and Features / Why it could be a good year for brands to sit out the Super Bowl – Viewpoint (access required)

Why it could be a good year for brands to sit out the Super Bowl – Viewpoint (access required)

Raise your hand if you enjoy watching Super Bowl ads as much as the game. (Mine is up, btw.) Most people enjoy the ads for pure entertainment, but if you’re wired the way I am, you’re probably also curious about the strategies behind the commercials. I usually dissect the creative, working my way backward through ...
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