Small restaurant and beverage franchise The Beer Market has rebranded to Beerhead Bar & Eatery.
Beerhead combines the appeal of a rotating selection of draft beers from local and regional brewers, as well as wine and other locally sourced beverages and food offerings.
The company says the rebrand is meant to expand the consumer experience from a haven for beer-lovers to more of a family friendly atmosphere.
The Beer Market was founded in 2012 and began franchising in 2015. There are 10 locations (five in Ohio, two in Illinois and one each in New York, Texas and Michigan).
Beerhead’s Rochester franchise at 1401 Mt. Hope Ave. and is operated by Dhurvang Patel and Rakesh Patel. The company said the Patels intend to open more locations across Western New York.
“Being able to redefine this family friendly atmosphere here to Rochester will be big for a community that loves a diverse variety of brews and food,” Dhurvang Patel said in a news release. “Beerhead Bar & Eatery continue to compliment the Rochester area and be a place where people can try a large list of constantly rotating drafts.”
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