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Genesee Keg Tree lighting on tap tonight, Roc Holiday Village opens this weekend
Genesee Keg Tree lighting on tap tonight, Roc Holiday Village opens this weekend
The Genesee Keg Tree will be lit at 6:30 p.m. Friday night, paying homage to New York’s oldest brewery and the 600-plus employees who work there.
Built by brewery employees and retirees, the keg tree stands three stories high, consists of 532 kegs and has over 30,000 holiday lights.
The keg tree lighting was last held in 2019 with some 7,000 people attending. Thousands are expected to attend Friday’s festivities.
“There’s nothing more Rochester than thousands of people gathering to light up a keg tree and drink cold beer in December,” said Jaime Polisoto, brand director for Genesee, in a release.
He said the keg tree lighting will include beer trucks, food trucks, a tree that flashes along to holiday music and a giant, custom-designed wooden sled built by the Genesee carpentry team.
In addition, the brewery is releasing a festive spin on its flagship Cream Ale beer – a Cinnamon Cream Ale or Keg Tree Ale – for the annual event.
In other Rochester happenings, the fourth annual City of Rochester Roc Holiday Village presented by Five Star Bank opens this weekend at the Dr. Martin Luther King, Jr. Memorial Park on Court Street.
Visitors can enjoy 16 days of free events through Dec. 23, including free ice skating and skate rentals, free visits and photos with Santa, a shopping village, private Cozy Winter Igloos (sold out), free ice rink events and activities, free live music, holiday celebrations, free crafts for kids, indoor and open-air bars, fire pits, food trucks, outdoor seating and more.
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