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Sweeteners Plus rebrands as ingredients PLUS to reflect growth in products, services
Sweeteners Plus rebrands as ingredients PLUS to reflect growth in products, services
Sweeteners Plus Inc. has changed its name to ingredients PLUS.
Company leaders said the name change reflects the company’s growth, moving from a regional provider of a core number of sweetening products to a national processor and distributor of liquid and dry ingredients for food and beverage makers, as well as non-food industries like pharmaceuticals.
The business is headquartered in Lakeville, Livingston County and has 160 employees.
“We’re a technology-driven, food-ingredients company and the name ingredients PLUS represents how our technology, expertise and elite logistics resources deliver ingredients to customers when and where they need them,” said Kyle Whitford, senior vice president of sales for ingredients PLUS.
Added Erin Johnson, vice president of organizational strategy and development, the company’s new name also “signals a purposeful pivot for our business; we’re committed to our long-time customers and services, but we’re diversifying and broadening what we bring to market.”
As the diet and environmental concerns of consumers have changed, the traditional range of products offered by food and beverage makers has evolved, too.
In response, ingredients PLUS has grown to supply ingredients including edible oils, organic sweeteners, non-GMO products, Fairtrade offerings and environmentally friendly packaging.
[email protected] / (585) 653-4021
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