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Laura Forthman

Director, Freed Maxick CPAs

Years in current role: 20

What has been your organization’s biggest success over the past year?

Continuing to play an active role in the long-term success of our clients.

What are your expectations for the next 6-12 months?

Growth, change and opportunity. The past few years have shown us the value of resiliency, the ability to adapt to serve the changing needs of our clients will create opportunities for our firm and our people to experience success.

What advice would you give somebody just starting out in your industry?

The accounting industry has changed so much since I started my career. I would encourage people to embrace curiosity and accept whatever challenges you’re presented with — opportunities always follow for people who choose to grow and support the organizations that invest in them.

What is one personal goal you have for the next year?

When I’m not working with my clients, I really enjoy spending time on the tennis court. Over the next year I hope to improve my game — I can get competitive and am looking forward to taking a few extra sets from my friends.

What are your favorite things about Rochester?

My favorite thing about Rochester would be the quality of life. The terrific culture, cost of living, and entertainment scene make the Rochester area a great place to live. In addition, the Rochester community provides a wide variety of opportunities to get involved and support organizations that improve the quality of life for everyone.

This profile is part of Rochester Business Journal's Power 30 Banking & Finance list for 2022. Information used in this profile was sourced from the honoree. View the full list at


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