First American Equipment Finance, Flynn and Villa of Hope were honored with the Marketer of the Year award from the Rochester chapter of the American Marketing Association.
First American Equipment Finance and Flynn were recognized in the for profit category while Villa of Hope won among not-for-profit organizations. The awards were presented Wednesday night at the AMA’s 10th annual Pinnacle Awards on Wednesday night.
Work by First American Equipment Finance on its own campaigns was recognized with Pinnacle Awards in seven different categories, including digital marketing, internal communication and most improved tactic.
Flynn received recognition in six categories, including broadcast video (for Dick’s House of Sport), TV commercial (for Canandaigua National Bank & Trust Wealth Management) and website (Plum Life).
Villa of Hope took home four Pinnacle Awards, including for B2C integrated marketing and TV commercial (for Rachel’s Success).
Brandmint also scored big with recognition in six categories, including influencer marketing (for New Wave Energy featuring Buffalo Bills quarterback Josh Allen) and market research (for Innovation Square).
The Resiliency Award, added to the program in 2020 to recognize extraordinary efforts taken by marketing professionals to meet the challenges presented by COVID-19.
The Resiliency Award winners were, in the for profit category, Cerion Nanomaterials, and in the not-for-profit, McDougall Communications in partnership with the Contact Lens Institute (CLI).
Cerion Nanomaterials earned recognition for its strategic approach to trade shows in 2021 that addressed COVID-19 protocol while presenting creative, interactive measures to provide opportunities for safe personal engagement.
McDougall Communications and the CLI broke through the negative narrative about contact lenses and COVID-19 to instead spread positive information about lifestyle, healthcare and vision to reinvigorate the industry.
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