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Home / Columns and Features / Loyalty programs – what you should know about compliance with the CPPA (access required)

Loyalty programs – what you should know about compliance with the CPPA (access required)

From the straightforward “buy 9 smoothies, get 1 free,” to sophisticated frequent flyer programs, loyalty programs are a staple in today’s consumer-driven market. These programs offer rewards, discounts, or other special incentives simply for repeat business. But does this simple marketing ploy come with great risk? At the end of January 2022, the California Office of ...
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