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Santokh Badesha


Years in current role: 18

What do you enjoy most about your role?

I perform a dual-hatted role of Corporate Fellow and Open Innovation Champion, leading inter-organizational programs with value chain partners. What I love about my job is that it affords me the opportunity to engage with a diverse set of employees and bring unique ideas together to create solutions to everyday challenges. My work at Xerox provides a rewarding and satisfying experience knowing that we are positively impacting customers with our focus on innovative solutions. It also affords me the flexibility to work as an Adjust Innovation Professor at Purdue, where I’m able to help students embrace an innovative mindset.

What has been the biggest challenge you’ve dealt with over the past year?

I enjoy real-time collaboration and in-person teamwork so the shift to virtual settings at the onset of the pandemic was a challenge that continued for me into 2021. Relationships are key though, and I utilized networking technology with our development partners and collaborators to continue meeting our goals. Also, Xerox employees were able to safely return to the office last year which has been a welcome change for me.

What has been your organization’s biggest success over the past year?

I’ve been encouraged by Xerox’s ability to navigate the unpredictability of the last two years while continuing to evolve. We are focused on solving real-world problems, both large and small, disrupting industries for the better. It’s an exciting time to be here. We made great strides in securing the company’s position as the clear market share leader in 2021 and recently introduced a series of new offerings that will further advance Xerox’s leadership position. We have also introduced a variety of in office, at home, and on-the-go products and services that help maximize productivity for today’s workforce.

What do you see as the biggest changes in the technology industry over the next year?

Generally, there is a need to connect industry, university, and government research for innovation into the development of our future workforce. By providing professional training through long-term internships and residencies for example, we can help develop next-generation talent, particularly in areas like semiconductors, cleantech/sustainability, Internet of Things, additive manufacturing and wireless communications. Creation of programs like the National Science Foundation’s Technology, Innovation Program (TIP) directorate are positive steps to support this.

What community organizations do you support as a volunteer and why?

Sharing my passion for science and collaborating with leaders to affect change is important to me. To support this, I lend my expertise to organizations like the New York State Fuzehub and Gurudwara of Rochester boards; the New York State Science, Innovation and Energy agencies and the AMPrint Center. I am also a Fellow of the National Academy of Inventor’s Global Academic Network and a member of the National Academy of Engineering. In each of these roles, I work hard to provide relevant and meaningful insight that supports the goals of the organizations.

This profile is part of Rochester Business Journal's Power 50 Technology list for 2022. Information used in this profile was sourced from the honoree. View the full list at


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