Robert W. Hurlbut

President, Hurlbut Care Communities

Years in current role: 32

What was your biggest success in 2021?

Hurlbut Care Communities were the only skilled nursing providers in the area giving our residents monoclonal antibodies. This helped to stop admissions to our local hospitals and allow us to care for our residents in-house, easing the burden on our health care system. Our staff rose to the occasion once again to take care of our residents and families. Also, our very own Administrator, Kimberley Danzig, and her Director of Nursing, Nicole Halsey, were asked by NYSDOH to present on these lifesaving treatments and were recognized for their knowledge and foresight. I could not be more proud of how our staff once again pulled together for our residents.

What are your expectations for 2022?

I would like for us to get back to some semblance of normalcy in 2022 — for our community, our residents, our families and staff.

Our residents deserve to get back to a dignified existence. We know how to keep our residents safe, and I’m really exasperated with outside influences who don’t recognize the ramifications of their decisions and how it affects my residents and staff. There needs to be a sense of reality because this type of attitude cannot continue. It is untenable for so many reasons.

What is your favorite thing about the Rochester community?

Rochester is a quality place to work and live, and it is because of the people. I am very proud of all of my Hurlbut Care Communities staff. They are truly the heroes of the Rochester community. They should be given a lot more credit for all that they do, day-in and day-out. They are dedicated, and take great care of our communities’ elderly. Honestly, they are the unsung heroes of our community.

This profile is part of Rochester Business Journal's Power 100 list for 2022. Information used in this profile was sourced from the honoree. View the full list at rbj.net.