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Home / People / Faheem Masood

Faheem Masood

President and CEO, ESL Federal Credit Union

Years in current role: 6

What was your biggest success in 2021?

Navigating another year of the COVID-19 pandemic. And this is a success for the entire ESL organization, because our employees have been absolutely tremendous throughout the last two years. They have navigated every change, pivot, adjustment we needed to make in order to support one another, and serve our members and community. I could not be prouder of their outstanding work, day-in and day-out.

What is your biggest takeaway from dealing with the COVID-19 pandemic?

Your values will see you through. Throughout this pandemic, our Purpose of helping our community thrive and prosper, and our core values (Caring About People, Accountability, Teamwork, Integrity, Initiative) have helped guide our decision-making process. Being Purpose- and value-driven, asking, “Does this live up to our Purpose? Are we living up to our core values?” makes the decision-making process much clearer and easier.

What is your favorite thing about the Rochester community?

Definitely our people. We are such a giving and humanistic community, the achievements, accomplishments and actions of our community members continuously inspire me.

This profile is part of Rochester Business Journal's Power 100 list for 2022. Information used in this profile was sourced from the honoree. View the full list at


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