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Pamela P. Heald

President & CEO, Reliant Community Credit Union

Heald began at Reliant, then WCTA Federal Credit Union, in 1992 and worked her way up the ladder before becoming CEO in 2007. Since Heald became CEO, Reliant has added four branches for a total of nine.

Reliant’s assets have nearly tripled since 2007 and it has grown to more than 42,000 members, an increase of more than 30 percent under Heald’s leadership.

Heald makes sure that Reliant employees have an impact in their communities, as some 60 organizations are the beneficiaries of help across Monroe, Ontario and Wayne counties. She backs up her word as well, volunteering for about half a dozen organizations on her own time.

Heald was a member of the RBJ’s inaugural class of Women of Excellence honorees in 2018 and has twice been an Athena Award finalist, in 2010 and 2011.

This profile is part of Rochester Business Journal's Power 30 Banking & Finance list for 2021. Information used in this profile was sourced from the honoree. View the full list at


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