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Faheem Masood

President and CEO, ESL Federal Credit Union

Years in current role: 6

What do you enjoy most about your role?

Definitely the relationships and people I get to work with. Whether it’s my wonderful colleagues at ESL or the people I’ve been fortunate to meet throughout the community, collaborating and learning from all of these individuals is by far my favorite part of my role.

What has been the biggest challenge you’ve dealt with over the past year?

The pandemic continues to be the biggest challenge, as we continue to serve and support the individuals, families, businesses and organizations still being impacted by its effects. The pandemic has changed so much of our society, whether it’s how we work, travel, converse, transact — all of it has been impacted and now we must learn how to adjust, adapt and move forward.

What is the No. 1 tip you would give to people or companies about planning their finances amid uncertain times?

Everyone’s situation is unique and must be treated as such. For individuals, working with a financial professional and personal accountant are critical as they’ll ensure your bases are covered and can help put your worries at ease. For businesses, working closely with accountants and attorneys can help ensure your finances and affairs are in order, and you’re prepared and protected in case anything unexpected occurs. Our community is also fortunate to have many helpful counseling partners for individuals and businesses. For individuals, Consumer Credit Counseling Services of Rochester, The Housing Council at PathStone and NeighborWorks Rochester are outstanding resources; and for businesses, SCORE of Greater Rochester and PathStone Enterprise Center.

This profile is part of Rochester Business Journal's Power 30 Banking & Finance list for 2021. Information used in this profile was sourced from the honoree. View the full list at https://rbj.net/2021/12/17/rbjs-power-30-banking-finance/.

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