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Small business owners get creative with customer retention strategies (access required)

Small business owners have been accepting of change and thinking creatively when it comes to retaining customers during the COVID-19 pandemic, says Jan Pisanczyn, director of the Brockport Small Business Development Center.   Small business owners took numerous steps to adapt to the current climate, he says.   Among them was to embrace an online presence in an effort to increase their visibility and keep making sales.   The shift from in-person to online brought pleasantly ...
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Small business owners have been accepting of change and thinking creatively when it comes to retaining customers during the COVID-19 pandemic, says Jan Pisanczyn, director ...