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Cooley Group rebrand showcases offerings

Cooley Group rebrand showcases offerings

The Cooley Group specializes in providing brand enhancement solutions for clients and the firm is now doing just that for itself.

As part of its 75th anniversary, Cooley Group has introduced a new corporate brand, including the slogan “Showcase Your Brand.”

“The Cooley Group logo has been updated to better represent the end-to-end capabilities and our approach to creating solutions for our customers without limits,” company president Phil Yawman said in a news release. “This includes the technologies we’ve invested in which enable execution on the total solution promise.”

Cooley Group provides promotional, print and fulfillment solutions. In recent years, the firm has added an online store platform from which clients can build brand awareness and also expanded its kitting and fulfillment capabilities to provide a simplified and cost-effective delivery for clients seeking a complete solution.

“We have the thought leadership to move our clients’ brands forward in this world, as evidenced in our best-in-class NPS scores and Best of Print & Digital recognition,” Yawman said.

The new logo also features the words promotion, print, fulfillment, partner.

“It’s my belief that while there are plenty of choices for promotional items, branded apparel, or printed products, it’s the ‘how’ these products and solutions are created and delivered that provides sustainable value for the customer,” Yawman said. Excelling at our core competencies and striving to build long term relationships with our clients allows us to provide the most value and serve them best.”

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