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Home / Columns and Features / Deciphering out how Connected TV fits into your media strategy (access required)

Deciphering out how Connected TV fits into your media strategy (access required)

You’ve heard about it, talked about it, watched it, but chances are there are still some aspects of Connected TV advertising that leave you scratching your head – and with good reason. With access points ranging from smart TVs to Rokus and gaming consoles, content available through countless streaming and Video on Demand platforms, and almost every media outlet offering their own take on advertising opportunities, CTV is today’s wild west in the media landscape. But as ...

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