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Home / Columns and Features / New privacy settings create a shift in data collection for advertising, analytics companies (access required)

New privacy settings create a shift in data collection for advertising, analytics companies (access required)

This is proving to be a gut-check year for digital marketers. The lifeblood of digital advertising has been highly targeted ads delivered to users whose behavioral and demographic data was collected en masse and often without consent. While this is still the case, companies like Apple have recently introduced sweeping new privacy controls that will ...
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