eHealth Technologies earns accolades in national health care advertising program

Rochester’s eHealth Technologies, a provider of medical record and image retrieval, has received several awards from the 38th Annual Healthcare Advertising Awards program.

The firm earned the following awards:
• Gold – Employee Communications Program category – in partnership with Red Purse Marketing
• Bronze – Web Site Refresh category – in partnership with Accountable Digital
• Bronze – COVID Marketing category – in partnership with Accountable Digital
• Merit – Digital Video (2 minutes or less) category – in partnership with Captivate Media
• Merit – Online Display Ads category – in partnership with Accountable Digital

“We are honored to be once again recognized by the Healthcare Marketing Report’s Healthcare Advertising Awards,” said eHealth President and CEO Jeff Markin in a statement. “Communicating internally with our staff and externally with our customers and prospects was a high priority for our growing company over the past year. The pandemic pushed us to be innovative and find new ways to engage and connect with different constituents.”

During the last year, eHealth Technologies adapted its employee communications program from a predominantly in-person model with a majority of staff working onsite in Rochester, to a fully remote model, while also expanding to a new office location in Duffield, Va., officials said.

At the same time, eHealth provided continuity of its medical record retrieval, organization and image exchange services to support hospitals, specialty centers and Health Information Exchanges during the time period when the healthcare industry was particularly stressed across the U.S.

“Our purpose is always to provide seamless access to medical records so that providers can focus on providing lifesaving care to their patients. To be recognized for communicating in ways that support our mission is very meaningful to us,” Markin said.

The Healthcare Advertising Awards, sponsored by Healthcare Marketing Report, is the oldest and largest healthcare advertising awards competition. The national awards competition is judged by a panel that reviews all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

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