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Spectrum to help advertisers reach multicultural audiences (access required)

Spectrum Reach, the advertising sales arm of Charter Communications, Inc., says it will commit $50 million in media, resources and creative services to its Connecting Communities initiative. Through the program, Spectrum Reach will help businesses reach and egnage multiculture audiences by providing $15 million in advertising and support for multiculture-owned businesses. Another $35 million in "advertising value" ...
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