Home / Columns and Features / Using data to inform creative — the right way (access required)

Using data to inform creative — the right way (access required)

The most prevailing controversy in the digital media space is the issue surrounding privacy. Consumers are worried about their privacy and what, exactly, is being tracked. Users generally have no idea which companies are processing their data. This can sometimes lead to unknown companies sending communications that may feel invasive or distrustful. There’s a level ...

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The most prevailing controversy in the digital media space is the issue surrounding privacy. Consumers are worried about their privacy ...