Marisa Geitner

Marisa Geitner

Power 100 list

Marisa Geitner

President & CEO, Heritage Christian Services

marisageitnerYears in current role: 8

What’s the most important lesson you’ve learned in your career?

Always seek the second story — including a willingness to study how work really gets done vs. how we imagine it gets done. Look to identify underlying systems of influence that limit success.

Who have been the biggest mentors in your career?

Our organization is midway through its third decade of service to the community. Having served with Heritage Christian for nearly 28 years, I have had the honor of knowing members of each founding family and the joy of serving their family members, around whom our mission was shaped. It is their vision and drive for innovation that we are here to actualize in the second generation of leadership.

What are your hopes for the Rochester community this year?

That we continue to leverage our hurt and discomfort to innovate, improve and seek healing. We should lead the nation as a united community, capable of overcoming this COVID-19 pandemic and dismantling racist systems and other systems of oppression that drive a poor outcome in public health and wellbeing.

This profile is part of Rochester Business Journal's Power 100 list for 2021. Information used in this profile was sourced from the honoree. View the full list at