Home / COVID-19 Coverage / Brands must embrace the digital transformation in marketing (access required)

Brands must embrace the digital transformation in marketing (access required)

Consumer behavior has undergone a transformation during the coronavirus pandemic, and companies with products and services to sell need to alter their marketing plan accordingly if they haven't already. But since the channel disruption in media consumption began long before COVID-19 forced people to stay home, marketing experts don't see a return to the old way ...
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