Home / Columns and Features / Growing business over a cup of coffee with ‘old’ friends (access required)

Growing business over a cup of coffee with ‘old’ friends (access required)

Years ago I managed PR for a multi-national CPG (consumer packaged goods) company. One product in my portfolio was a popular morning beverage many people take with cream and sugar. I was invited to join the team on a three-day immersion into their current consumers’ habits, needs and lifestyle. I was assigned to shadow a ...

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