Causewave Community Partners will honor the coalition responsible for the local “Six Feet Saves” campaign, comprising dozens of local community organizations and media partners, for its outstanding public service campaign that was launched in rapid response to COVID-19.
Representatives of the coalition, including Sharon Napier and Rob Kottkamp of Partners + Napier, County Executive Adam Bello, on behalf of the Monroe County Department of Public Health, and Entercom Vice President and General Manager Susan Munn, will accept the W.B. Potter Award virtually at Causewave Community Partner’s Annual Wavemaker Celebration on Sept. 11.
The W. B. Potter Founder’s Award, being presented for the 20th year, recognizes a results-oriented collaborative initiative that fills a community need and serves as a role model for other partnerships. “Six Feet Saves” was created in response to the urgent need for action to slow the spread of the COVID-19 pandemic, and was the result of a number of partners, including:
• More than 30 local media partners
• Causewave Community Partners
• City of Rochester Department of Communications
• FUA Krew
• Ibero American Action League
• Mercury Print
• Monroe County Department of Communications
• Monroe County Department of Human Services
• Monroe County Department of Public Health
• Paragon Steel Rule Die, Inc.
• Partners + Napier
• Rochester Regional Health
• University of Rochester Center for Community Health
• University of Rochester Clinical and Translational Science Institute
The campaign was implemented across a number of marketing and media channels from television ads to murals to lawn signs and sidewalk paint. The campaign was created in a matter of weeks and reached hundreds of thousands of local residents with messages underscoring the importance of staying home and social distancing.
“When our community faced its biggest health challenge in 100 years, it was clear we needed something to rally around. So many people and organizations answered the call,” said Causewave President and CEO Todd Butler in a statement. “From the public servants in the health department to the communications professionals at Partners + Napier to our local media community to businesses and nonprofits, this was a joint effort like I’ve never seen. Everyone was hungry to do their part in saving lives.”
Causewave Community Partners was founded in 1950 as the Advertising Council of Rochester. Today, Causewave collaborates with more than 200 nonprofits each year through programs focused on building individual nonprofit capacity and community-level response to a wide range of community issues from traffic safety to child sexual abuse prevention.