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Home / Columns and Features / The unknown research tool that can power your advertising strategy (access required)

The unknown research tool that can power your advertising strategy (access required)

When developing a B2C digital advertising strategy, there are two components that are essential. The first one is identifying your objective. This is the easy part. Do you want more people to know about your product, service or brand (awareness)? Do you want people to perceive your product, service or brand as superior to your ...

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