Home / Columns and Features / Google’s algorithm changes favor expertise in a subject (access required)

Google’s algorithm changes favor expertise in a subject (access required)

For brick-and-mortar retailers, real estate has always been a very important factor in their success. I remember learning in a college marketing course that the three most important decisions that any retail business will make are “location, location and location.” This passed as humor in an otherwise dull marketing class. Today, most businesses have a new ...

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