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Home / Columns and Features / Measuring social media marketing success beyond the ‘like’ (access required)

Measuring social media marketing success beyond the ‘like’ (access required)

Digital advertising has emerged as the leading medium in the US, capturing 59% of all advertising dollars spent in 2020. One of the reasons for this is the ability to measure. Rather than rely on survey data for viewership or estimates of readership, we understand with a great deal of precision how many people were ...

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